David Jones, in partnership with the New Zealand Trade and Enterprise agency, today officially launched their latest in-store initiative, The New Zealand Design Edit, at Sydney’s iconic Elizabeth Street flagship, with key designers, industry leaders, and ministerial representatives (including New Zealand Prime Minister Jacinda Ardern) in attendance.

Level 8 at the Elizabeth Street Flagship has been transformed into a Wonderworld of celebration in honour of the key New Zealand exports that are earning a reputation on the global stage across the fashion, lifestyle, and home categories. With an outstanding contingency of close to 30 of New Zealand's leading brands, including Antipodes, Bennetto, Deadly Ponies, Hotmilk, icebreaker, Karen Walker, Kate Sylvester, Marle, Meadowlark, Nisa, Paris Georgia, Rodd & Gunn, Saben, Barkers, Max, Swanndri and Huski, David Jones continues to support international brands locally.

We are incredibly excited to showcase our established and emerging New Zealand designers in Australia, providing our valued customers with an exciting display of the best of New Zealand fashion, design, homewares and food right in the heart of Sydney at David Jones.

– CHRIS WILSON, DAVID JONES GENERAL MANAGER OF MENSWEAR, CHILDRENSWEAR, AND HOMEWARES.

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We are thrilled to be part of David Jones’ showcase of New Zealand design. We have been part of the David Jones family for over 5 years and this event is such an exciting celebration of the immense creativity of New Zealand.

– KATE SYLVESTER, FOUNDER AND DESIGNER OF THE KATE SYLVESTER LABEL.

The immersive space includes a Kia Ora Bar, where customers can relax and enjoy an impressive line up of New Zealand-founded brands and produce, including premium wines and a bespoke snack menu created by Kia Ora.

For one month, from July 7–August 7, 2022, the New Zealand Design Edit on Level 8 will remain a curated retail destination for customers to enjoy in-store, and will be complemented by an online offering for all customers.

Following the launch of The NZ Design Edit, illustrator and creative consultant Kelly Thompson will host two ticketed trunk show events in the space, uncovering new and exclusive New Zealand arrivals to customers.

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