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July 6, 2022

David Jones Launches The New Zealand Design Edit

Casper Press
David Jones Launches The New Zealand Design Edit
Prime Minister Jacinda Ardern joined key designers, industry leaders, and ministerial representatives to launch David Jones' newest in-store initiative, 'The New Zealand Design Edit'.

David Jones, in partnership with the New Zealand Trade and Enterprise agency, today officially launched their latest in-store initiative, The New Zealand Design Edit, at Sydney’s iconic Elizabeth Street flagship, with key designers, industry leaders, and ministerial representatives (including New Zealand Prime Minister Jacinda Ardern) in attendance.

Level 8 at the Elizabeth Street Flagship has been transformed into a Wonderworld of celebration in honour of the key New Zealand exports that are earning a reputation on the global stage across the fashion, lifestyle, and home categories. With an outstanding contingency of close to 30 of New Zealand's leading brands, including Antipodes, Bennetto, Deadly Ponies, Hotmilk, icebreaker, Karen Walker, Kate Sylvester, Marle, Meadowlark, Nisa, Paris Georgia, Rodd & Gunn, Saben, Barkers, Max, Swanndri and Huski, David Jones continues to support international brands locally.

We are incredibly excited to showcase our established and emerging New Zealand designers in Australia, providing our valued customers with an exciting display of the best of New Zealand fashion, design, homewares and food right in the heart of Sydney at David Jones.
– CHRIS WILSON, DAVID JONES GENERAL MANAGER OF MENSWEAR, CHILDRENSWEAR, AND HOMEWARES.

We are thrilled to be part of David Jones’ showcase of New Zealand design. We have been part of the David Jones family for over 5 years and this event is such an exciting celebration of the immense creativity of New Zealand.
– KATE SYLVESTER, FOUNDER AND DESIGNER OF THE KATE SYLVESTER LABEL.

The immersive space includes a Kia Ora Bar, where customers can relax and enjoy an impressive line up of New Zealand-founded brands and produce, including premium wines and a bespoke snack menu created by Kia Ora.

For one month, from July 7–August 7, 2022, the New Zealand Design Edit on Level 8 will remain a curated retail destination for customers to enjoy in-store, and will be complemented by an online offering for all customers.

Following the launch of The NZ Design Edit, illustrator and creative consultant Kelly Thompson will host two ticketed trunk show events in the space, uncovering new and exclusive New Zealand arrivals to customers.

NZ Fashion Shopping Event – Trunk Show

Hosted by tastemaker Kelly Thompson, we uncover new and exclusive arrivals from New Zealand fashion labels Yu Mei, Duffle & Co, Standard Issue, and more. From covetable pieces to unmatched quality and unique details, discover the best of New Zealand fashion through Thompson’s expert lens.

11am–12pm, Saturday July 9

Each ticket includes a complimentary refreshment and canapé on arrival, plus a $15 David Jones Gift Card.

NZ Design & Craftsmanship Shopping Event – Trunk Show

Hosted by tastemaker Kelly Thompson, discover the magic behind the brands that stand out from the rest. Featuring a line-up of New Zealand brands, including Blunt, Swandrii, Karen Walker, and more, join us as we go deep on the creative thinking behind innovative product design.

2pm–3pm, Saturday July 9

Each ticket includes a complimentary refreshment and canapé on arrival, plus a $15 David Jones Gift Card.

Saben's SOUL SISTERS: New Collection Launch

You’re invited to meet Saben's founder and creative director, Roanne Jacobson, at the Global Premiere of her yet-to-be-released collection SOUL SISTERS. Enjoy an exclusive first look and an afternoon of shopping, refreshments, and inspiration from the designer herself.

2pm–3pm, Sunday July 24.

Each ticket includes a complimentary light refreshment on arrival, a premium gift bag full of treats from our favourite New Zealand brands, valued at $250, plus a $15* David Jones Gift Card.

Kia Ora Bar

From premium wines to a bespoke snack menu, unwind at the Kia Ora Bar with a line-up of incredible New Zealand-founded brands and produce.

Opening Hours:

Thursday: 12pm–8.30pm

Friday: 12pm–6.30pm

Saturday: 12pm–6.30pm

Sunday: 12pm–6.30pm

Shop the New Zealand Design Edit

Visit the immersive Level 8 space showcasing the best of New Zealand design across fashion, beauty, home, and food from July 7–August 7, 2022 at David Jones.

Opening Hours:

Monday: 9.30am–7pm

Tuesday: 9.30am–7pm

Wednesday: 9.30am–7pm

Thursday: 9.30am–9pm

Friday: 9.30am–7pm

Saturday: 9am–7pm

Sunday: 10am–7pm

Discover New – The NZ Design Edit

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