As they make their way across a frozen landscape - shown as Los Angeles, covered in snow - Julia Garner, Shira Haas, Louis Partridge, and Taylor Russell move toward a joyful gathering dressed in a collection designed to celebrate.
The short film combines film and fashion with a story and script written by cult screenwriter and director Mary Harron, and directed by Glen Luchford, formerly with Prada. The imagery for this campaign is derived from film stills, presented as bold cinematic panoramas, each capturing a mysterious moment.
Through cinema's rich history, stories of journeys are constantly being told, and here, they are brought to life with cutting-edge technologies of the 21st century. 'A Midwinter's Night Dream' makes use of the Volume virtual effects tool initially developed for 'The Mandalorian' - an immersive experience based around a curved cocoon of glowing LED screens.
At the same time, the campaign is captivating and haunting, evoking our current era, saturated with contrasting experiences of destruction and beauty. In spite of the perplexities of our times this masterpiece seamlessly ties them together.
Through their desire to tell a story, fashion and filmmaking become one, creating a shared experience that brings people together.
The 2021 Prada Holiday celebrates cinema, fashion, community, and dreams.